Roadmap, strategy, and support to build, launch, and grow a flexible, virtual law practice.
You’ve searched the internet for “flexible law jobs” and “work from home attorney” positions, but you’ve never found a realistic option or anything that panned out.
You see people in other industries creating a flexible business for themselves—one that allows them to be more present with their children, set their own schedule, and design their work around their life.
But you don’t see how the practice of law can translate into that type of business model.
You don’t know if it’s a financially viable option for your family.
And, even if you wanted to try, you have no idea how to begin.
This is ALL possible. I'll show you how!
Plan ahead. Block out your calendar. Book the ticket. Ask permission from no one (well, at least not from your boss).
You're more than just a lawyer. I know you can think of a few things to fill up your new found time!
Implementing a marketing strategy that prioritizes high-impact returns for your time allows you to do this.
With the right strategy, systems, and fee-structure, this is absolutely possible within the practice of law.
Give yourself permission to dream
I built a six-figure law practice working only 3 days a week. I have two little kids, hybrid-homeschool, raise chickens and ducks, and do all sorts of other challenging things with my time. I chose to make my own path and I'll show you how to create a practice that fits around your one-of-a-kind life.
Introducing
In monthly, 60-minute private mentorship sessions, we will personalize each step of the program to your unique needs and desires and implements many of the steps together. You'll also join a live monthly group coaching call with guest experts, students, and alumni.
From budget planning worksheets to engagement agreement templates and website policies, you will fast track the launch and growth of your practice with confidence.
In 12-modules with over 50 lessons, you will plan your firm's structure, work schedule, services, fees, budget, tools, marketing strategy, and more!
→ How to structure your work schedule around your personal non-negotiables.
→ Essential mindset shifts and tools to step out of the role of an employee and into the role of a business owner.
→ An exit strategy that brings you confidence and excitement.
→ A personalized roadmap for your firm's launch.
In this module you'll discover:
In this module, we will lay a strong foundation for the structure of your law firm and how it will fit around your priorities, obligations, and desired lifestyle. You will take the dreams in your heart and put them on paper in a personalized plan for your future law firm.
Module One
It’s not uncommon to worry about a gap in income between the time you leave your 9-5 and when you grow your practice to replace that income. In this module, we will make a plan for you to prepare for any initial, temporary gaps in income as you shift from an employee to a business owner. We will also map out your income goals and develop a plan to achieve them in your desired work hours.
Module Two
→ Build a foundation of profitability from Day 1.
→ Learn how to earn side income through legal content writing as you build and grow your firm.
→ Prepare financially for your transition into self-employment.
→ Conquer the financial fears of launching your practice through a well-laid plan.
In this module, you will:
→ Plan your services to support part-time work while generating a full-time income.
→ Determine the particular scope and deliverables of each service or package.
→ Set your fees for each service to support your income goals and create time margin in your schedule.
→ Create a "client journey" to bundle or offer complimentary services as your clients' needs evolve.
In this module you will:
Not all practice areas are equal—especially when flexibility is your goal. In this module, you will learn how to choose a practice area that will fit around your lifestyle goals. You will determine the services, packages, and/or digital products that you plan to offer and map out the scope of work/details of each offer. Then, you will set your fees.
Module Three
Too many lawyers lead with their credentials and expertise when marketing their legal services. While your qualifications and accomplishments are important, your branding and messaging should be about your client. In this module, you will learn how to create a brand design and messaging that speak directly to and resonate with your prospective clients.
Module Four
→ How to create a cohesive brand that attracts ideal and high-quality clients.
→ How to build an authentic personal brand.
→ The secret to creating a profitable niche through intentional brand messaging and design.
→ A strategic method of attracting qualified leads, saving you time and increasing your profitability.
In this module you'll discover:
→ The exact tech tools you need to run a virtual practice.
→ How to leverage technology to create significant time margin and increase your profitability.
→ My system for automating your client intake process to prequalify leads and eliminate hours of administrative tasks.
→ How to create a high-converting website with ease (and some fun too!).
In this module you'll discover:
A cornerstone of a flexible law practice that allows you to work part-time while earning a full-time salary is having the right systems and operations in place to raise efficiency and lower your expenses. In this module, we will dive into the systems, software, and procedures you need to run an at-home, virtual practice that fits around your lifestyle.
Module Five
In module 6, you will roll up your sleeves to put together necessary pieces to protect yourself legally and financially. You will learn the best entity choices for your firm, how to obtain malpractice insurance, creating a monthly budget for your firm (and how much you can expect to spend—hint: it’s much less than you think!), implement bookkeeping and accounting systems in your business, and create your client engagement letter.
Module Six
→ Create your client engagement agreements for each service (or package) with easy-to-use templates.
→ Set a lean monthly budget for your virtual firm.
→ Discover my malpractice insurance provider recommendation and receive a quote for your practice.
→ Become well-versed in the legal and ethical requirements of running a legal practice in your state.
In this module you will:
→ My marketing hierarchy that will allow you to spend time on actions that generate the highest ROI.
→ Secrets to running a virtual firm without spending a lot of time on social media.
→ Strategic PR strategies to attract and generate quality leads.
→ How to create a streamlined content strategy that generates leads for months and years to come.
→ How to get in front of large audiences of your ideal client without relying on social media algorithms.
In this module you'll discover:
You developed the branding and messaging of your firm so that the focus was on your client, and your role in helping to solve their problem. Now, you need to establish your authority as an expert in your practice field, not just to gain exposure and visibility, but to become the go-to person in your niche or in your area. In this module, you will learn how to position yourself as an expert in your practice niche through public relations and strategic content production.
Module Seven
To run a law practice that allows you to work part-time and make a full-time salary requires you to master the art of marketing in an efficient and automated way. In this module, you will learn how to generate quality, pre-qualified leads and create an automated client onboarding workflow to save you hours of work per week.
Module Eight
→ How to cultivate high-impact relationships with referral partners.
→ A project management tool and system to strategize and organize your networking efforts.
→ How to conduct client consultations that convert into engagements.
→ My complete client onboarding process and automated workflows.
In this module you'll discover:
→ How to grow your email list with a lead magnet strategically aligned with your services.
→ The keys to creating a high-converting opt-in page.
→ What type of emails to send to your list to promote your position as an expert in your field without soliciting.
→ How to create an email marketing strategy that synergistically aligns with your overall marketing efforts, saving you time and effort.
In this module you'll discover:
What’s email marketing and why does your firm need it? Moreover, how do effectively use email marketing while not soliciting? In this module, you will learn how to use email marketing to grow an audience of individuals who value your knowledge and expertise in your practice area. These are people who may become clients right away or down the line, and will think of you right away when one of their friends, colleagues, or family members need the services you offer.
Module Nine
No need to purchase a billboard ad or take out an ad in your local newspaper that will be seen by hundreds or thousands of people who will never be your clients. By strategically focusing on search engine optimization (SEO) and investing in advertising online, you can target people who are already looking for your services.
Module Ten
→ The keys to creating long-form content that is found in Google searches.
→ How to prioritize organic marketing over paid ads (this will save you money too).
→ What you MUST have in place before paying for digital ads.
→ How to get help with paid ads when you're ready and why you shouldn't DIY this (at least at first).
In this module you'll discover:
→ Your strengths and the tasks that only you can do.
→ Exactly how to prioritize which tasks in your business to outsource.
→ Where to find potential hires and how to conduct interviews.
→ How to delegate to and manage your remote team.
In this module you'll discover:
Gone are the days when every law firm requires a legal assistant or receptions sitting at the front desk of a brick and mortar office. How do you work part-time while earning a full-time income? By spending your time on the tasks that only you can do, automating everything you can, and then outsourcing the remaining tasks to remote team members who keep your business running and growing while you're spending time with your family and enjoying life outside of work.
Module Eleven
The success and function of a flexible, virtual law practice model is not just a dream, it is a reality. In this module, you will take all the lessons we’ve covered on planning, building, and growing your flexible practice and learn how to implement them in your daily life, so that your work life never again dominates over the people and things that are most important to you.
Module Twelve
→ How to create personal and work routines that support your holistic life goals
→ Establishing boundaries with clients (and family members) to maintain a functional and ideal life schedule.
→ My secrets to running a practice on-the-go.
→ Adapting your practice to the changing needs of your life.
In this module you'll discover:
When you enroll, you will get immediate access to a law firm launch project management template through SmartSuite to help you track all of your action items, progress, and deadlines.
Bonus One
This is one of my personal favorite parts of the program! In a virtual VIP day with you, you will receive a special gift via snail mail and we will have a 3-hour virtual work session filled with strategy and implementation. Together, we will roll up our sleeves and build out some of the pieces of your law firm.
Bonus two
Yes! This is exactly what I need.
- Ashley Herd, Attorney and Founder of Manager Method
"Anyone thinking about this, I can vouch that this program is a game-changer. I am about to finish and could not be where I am today without the Accelerator program."
- Asha Paulose, Elder and Estate Planning Attorney
"Owning my own practice was a gigantic dream and it is important to note there have been many attempts in the past. Back then, I didn’t have the adequate tools to create a strong vision. But Kailey’s weekly posts and messages motivated me to create a clearer one. Her evening Accelerator classes made it perfect timing for my full-time job and family schedule. It is amazing how attainable a goal can be when you have the right tools. Then, I created my law firm to be as easily accessible and inspirational as what Kailey has done for me.
- Veronica Cardenas, Founder of Humanigration
"Kailey’s Accelerator program was an a game changer. It allowed me to pivot from working with the government to opening up my own firm. The course provided practical information, but it went further than that. It gave me the confidence I needed to believe that I could open up my own firm. Kailey provided so much support and so did the other women in the cohort. Connecting to people going through the same struggles and supporting me every step of the way was invaluable. They say it takes a village to raise a child, and I believe the same goes for opening up your own practice. Sure, you can do it alone. But it’s so much more enjoyable when you do it with a community. I wanted to build a successful law firm and one that I would enjoy – I have that now.
"I wanted to build a successful law firm and one that I would enjoy –
I have that now."
We recommend joining the Accelerator program when you are within 6 to 18 months of launching your practice. If you need or desire more time, we'll be here when you are ready!
Entrepreneurship is not for everyone. If you love being an employee, you have to do what's best for you. If you're open to the idea of hanging a flexible, virtual shingle, then let's talk!
Share a short sentence that highlights why your offer relates to this trait.
We'd love to work with you when you are ready!
but will this work for me?
but will this work for me?
Most of the program is on-demand, with the exception of a monthly one-on-one strategy session, which you can schedule at your convenience.
Whether you work for a law firm, the government, are in-house, or have your own practice that isn't flexible enough in its current form, we'd love to work with you!
I was a government attorney, working a comfortable 40 hours a week, but it still interfered with the degree of flexibility I desired. You don't need to settle....you can lawyer on your own terms!
Investing in yourself is the best investment you can make. How much different will your life look in 6 to 12 months from now if you bet on yourself?
I’m confident that you can create a law practice that fits around the other priorities, obligations, and desires in your life because I did it myself.
I always wanted to be a lawyer, but after several years of practicing, I realized that staying in my position would prohibit me from experiencing motherhood the way I wanted to.
When my daughter was born, I left my job and embarked on a journey to create a new type of practice model—one that put my life and family first.
I created Lawyer On Your Terms as a roadmap to teach lawyers like you how to choose a flexible practice area, utilize software for your backend operations, implement systems of automation, market your legal services online, and develop a remote team, so your work can support your lifestyle, not dominate it.
Why learn from me?
- Dominika Fasolo, EU Data Privacy Attorney
"The roadmap provided in the course not only gave me the confidence that this was possible, but also all the necessary tools to make my vision a reality. What is more, Kailey is an amazing teacher, role model, and mentor. Her support throughout the process has been invaluable. No guesswork, no fluff, just a practical system that works. Now, thanks to Kailey and the Accelerator program, I don't need to choose between my family and my professional aspirations. I found a way to have both and I can honestly say that I'm never looking back! Thank you!"
"No guesswork, no fluff, just a practical system that works."
- Jill Roth-Gutman, Family and Child Advocate Attorney
"Working with Kailey has been a life-changing experience for me- I left a career position as a NJ child advocate to start my own firm in order to help more children and families. She motivated me to take the leap and I couldn't be more grateful for her guidance and support. One thing that truly sets Kailey apart though is how down to earth and creative she is. She's always brainstorming ideas... in fact, writing this makes me want to schedule with her. I can't thank her enough for helping me make this dream become a reality!"
- Annette Choti, Founder of Law Quill
"Kailey proved to me that being a successful attorney does not have to involve 50-hour work-weeks with long commutes and taught me that I did not have to choose between a career and my family. I now work fewer hours from home, make almost twice as much money, and spend more time with my family. I'm beyond grateful that I found Kailey, who made my lifestyle and career/family balance possible."
let's get started
Every month, we meet for an hour long group coaching session on Zoom with current Accelerator students and alumni.
In monthly, 60-minute private mentorship sessions, we will personalize each step of the program to your unique needs and desires and implements many of the steps together.
From budget planning worksheets to engagement agreement templates and website policies, you will fast track the launch and growth of your practice with confidence.
In 12 modules with over 50 lessons, we will walk through every piece of building, launching, and growing your flexible, virtual practice.
ok, let's recap!
You're doing something bold and innovative in the legal industry BUT you're not the only one, and that's comforting! Build lasting professional relationships and friendships with other lawyers who are building and running flexible, virtual practices.
What people are saying about the accelerator
i'm all in.