In a recent conversation of the Lawyer on Your Terms Podcast with attorney and HR expert Ashley Herd from The Manager Method, we dive into the intriguing intersection of law, human resources, and the world of social media. Ashley Herd is known for her vibrant presence on platforms like TikTok and her newly launched podcast, HR Besties, with Jamie Jackson and Leigh Henderson. She shares valuable insights on her journey as a lawyer in employment law, her challenges faced, and lessons learned along the way taking the Accelerator program.
Building a Unique Online Presence
Ashley emphasized the importance of having a strategic approach to social media. While building an audience is crucial, she highlights the need to avoid overreliance on a single platform, sharing her personal experiences with TikTok challenges and copycat accounts. Ashley advises against solely relying on social media trends and stresses the significance of timing, strategic thinking, and tying content creation to one’s business goals.
HR Besties Podcast and Unconventional Branding
Ashley introduced HR Besties, a podcast she hosts with two co-hosts, where they discuss HR topics in a unique and entertaining way. With their tagline and focus on “Business and B.S.,” the podcast aims to change the face of HR. She highlighted the joy of collaborative work and the importance of finding what brings you joy in content creation. Ashley shared the unconventional and fun branding process behind HR Besties, from a photoshoot with bright colors to the podcast’s overall creative and authentic approach.
Diverse Experiences in Creating Digital Products
Ashley shed light on her collaboration with LinkedIn, where she created a course titled “Daily Habits for Effective People Management.” Despite the polished image associated with LinkedIn, Ashley found a supportive environment that allowed her authenticity to shine through. Ashley emphasized the distinction between the high-profile LinkedIn collaboration and the core of her business—a course created independently with accessible tools.
Ashley also shared her experience in working with other brands and becoming a lawyer influencer. She emphasized the importance of thinking outside the box and highlighted that success comes from both DIY efforts and unexpected opportunities.
Advice for Getting Started with Digital Products
Aspiring digital product creators can absolutely take a cue from Ashley’s advice. She encourages individuals to sketch out ideas, seek feedback, and consider giving away initial versions for free to gather valuable insights and grow by getting to know your audience and niching down. Ashley stresses the importance of iteration, building partnerships, and finding a niche within one’s expertise.
Niche Down and Open-Handed Approach
Ashley advises professionals to niche down and focus on what feels genuine. She encourages an open-handed approach to work, allowing room for partnerships and even referring work that doesn’t align with one’s strengths.
From navigating the challenges of social media to venturing into podcasting and creating digital products, Ashley Herd’s journey is an inspiring blend of authenticity, creativity, and strategic thinking. Her insights offer a roadmap for professionals seeking to build a unique online presence and explore the exciting possibilities at the intersection of law and digital entrepreneurship.
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Connect with Ashley Herd:
Website: https://www.managermethod.com/
Instagram: @managermethod
Podcast:
Connect with Kailey:
Instagram: @lifestylelawfirm
